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Location: Madurai – Experience: 4+ years – Qualification: Any Degree with below experience.
Digital Marketing Specialist with strong experience in SEO, performance marketing, social media marketing, and AI-driven marketing. The right person will be comfortable managing clients, owning strategy, and delivering measurable growth.
Responsibilities:
• Plan and execute full-funnel digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Lead SEO strategy including keyword research, on-page optimization, technical improvements, and high-quality link earning
• Build and manage email marketing campaigns including automation flows, segmentation, and performance tracking
• Execute AI and LLM-driven SEO initiatives such as programmatic content creation, intelligent clustering, and topic authority building
• Plan and manage social media campaigns with analytics-driven decision making
• Use AI tools for campaign optimization, audience insights, content generation, and reporting
• Manage client communication end-to-end with clear strategy presentations and performance reviews
• Track KPIs, manage budgets, and deliver weekly and monthly campaign reports
• Work closely with design, content, and tech teams for seamless execution
Skills and Experience
• 4+ years of proven experience in Digital Marketing
• Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Strong SEO experience with deep understanding of on-page optimization, content strategy, and quality link earning
• Experience in email marketing platforms and automation
• Knowledge of LLM and AI-driven SEO and marketing tools
• Strong analytical ability with experience in GA4, Search Console, Tag Manager, Data Studio, and tracking setup
• Excellent communication and client management skills
• Ability to manage multiple projects with ownership and clarity
Nice to Have
• Work experience in a digital agency environment
• Basic conversion optimization, landing page and CRO understanding
• Knowledge of design and content workflows
Location: Madurai – Experience: 2+ years – Graduation: Any degree with good communication related field – Notice Period: Immediate joiner
Location: Madurai – Experience: 1–2 years of experience – Graduation: Any degree with good communication related field – Notice Period: Immediate joiner
We are looking for an App Marketing Executive who is passionate about mobile apps, digital marketing, and performance marketing. The candidate will support the planning, execution, monitoring, and optimization of app marketing campaigns across platforms such as Google Ads, Meta Ads, Apple Search Ads, and other relevant channels.
The ideal candidate should have a basic understanding of mobile app user acquisition, campaign performance metrics, and analytics, along with a strong willingness to learn and experiment.
- Assist in planning and executing mobile app user acquisition campaigns across Google Ads, Meta Ads, Apple Search Ads, and other relevant advertising platforms.
- Set up campaigns, audiences, creatives, budgets, and targeting based on campaign objectives.
- Monitor key performance metrics such as Installs, CPI, CPA, CTR, Conversion Rate, ROAS, Retention, and LTV.
- Monitor campaign performance regularly and identify opportunities for optimization.
- Assist with budget allocation, bid adjustments, audience targeting, and creative testing.
- Coordinate with design and content teams to develop and test different ad creatives and messaging.
- Support A/B testing of creatives, audiences, campaign structures, and landing pages.
- Work with analytics and attribution platforms to monitor campaign performance and user acquisition data.
- Track campaign performance and prepare daily, weekly, and monthly performance reports.
- Analyze campaign data and provide actionable insights to improve user acquisition and campaign efficiency.
- Conduct competitor and market research to identify new opportunities for app growth.
- Assist with App Store Optimization (ASO) activities, including keyword research, store listing optimization, and performance monitoring.
- Stay updated with changes in digital advertising platforms, app marketing trends, and industry best practices.
- Coordinate with internal teams and clients to ensure campaigns are launched and optimized on time.
- 1–2 years of experience in mobile app marketing, performance marketing, or user acquisition.
- Basic hands-on experience with Google Ads and Meta Ads.
- Understanding of mobile app marketing metrics such as CPI, CPA, CTR, ROAS, retention, and LTV.
- Basic knowledge of analytics and attribution platforms.
- Good understanding of digital advertising and audience targeting.
- Basic knowledge of Excel/Google Sheets and ability to work with campaign data.
- Good analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong willingness to learn and develop expertise in mobile app growth marketing.
What We’re Looking For:
We are looking for someone who is data-driven, curious, proactive, and eager to build a career in mobile app growth marketing. This is an execution-focused role with opportunities to gradually take ownership of campaigns and grow into an App Growth / Performance Marketing role.
Location: Madurai – Experience: Freshers – Graduation: Any degree with good communication related field – Notice Period: Immediate joiner
This role is ideal for freshers who are interested in software testing, problem-solving, and exploring new technologies, including Artificial Intelligence (AI).
Key Responsibilities:
1. Web Application Testing
- Test websites and web applications to verify functionality, usability, and compatibility across browsers.
- Validate forms, links, buttons, navigation, user authentication, and business workflows.
- Perform functional, regression, smoke, and exploratory testing.
- Verify UI elements, layouts, responsiveness, and error messages.
2. Mobile Application Testing
- Test Android and iOS applications on mobile devices and emulators/simulators.
- Validate app functionality, navigation, user interactions, and device compatibility.
- Test application behavior under different network conditions and screen sizes.
- Identify issues related to performance, usability, crashes, and app stability.
3. AI Product Testing
- Test AI-powered applications, chatbots, and AI-generated outputs.
- Validate AI responses for accuracy, relevance, consistency, and completeness.
- Test different prompts and input scenarios to identify unexpected or incorrect responses.
- Check how AI products handle invalid inputs, edge cases, and unexpected user behavior.
- Identify hallucinations, inconsistent responses, and potential safety or privacy issues.
- Verify AI features against the expected product requirements.
4. Bug Reporting and Documentation
- Identify, reproduce, document, and report software defects with clear steps and screenshots or screen recordings.
- Maintain test cases, test scenarios, and test execution reports.
- Work with developers and team members to verify bug fixes.
- Perform regression testing to ensure existing functionality is not affected by new changes.
5. Learning and Collaboration
- Learn software testing methodologies, QA processes, and defect life cycles.
- Collaborate with developers, project managers, and QA team members.
- Participate in requirement discussions, test planning, and review meetings.
- Explore testing tools and automation concepts as part of continuous learning.
Required Skills:
- Basic understanding of websites, mobile applications, and software functionality.
- Strong analytical thinking, observation, and problem-solving skills.
- Good attention to detail and a willingness to learn.
- Basic knowledge of manual testing concepts is an advantage.
- Good written communication skills for documenting defects and test results.
- Interest in AI tools, chatbots, and AI-powered applications.
- Ability to work independently and collaboratively within a team.
Preferred Skills:
- Basic knowledge of software testing concepts, including test cases, test scenarios, and bug life cycles.
- Familiarity with tools such as Jira, Postman, browser developer tools, or similar testing tools.
- Basic understanding of APIs, HTTP requests, and client-server architecture.
- Exposure to Android Studio, mobile emulators, or iOS simulators.
- Interest in test automation tools such as Selenium, Playwright, or Appium.
- Familiarity with AI platforms or LLM-based applications.
- These skills are preferred, not mandatory. Training will be provided to suitable freshers.
